adidas stretch into Summer
An illustrated series of yoga-loving characters for the adidas flagship Oxford Street store.
The characters were used as part of an in-store activation where participants could follow poses and were then sent mobile versions of the poses to print at home.
Client adidas
Year 2022
Agency Tangent Agency
Year 2022
Agency Tangent Agency
Alongside the characters, there was a central pillar in the store’s design, supporting the brand’s ‘Run for the Oceans’ campaign where ten minutes of running equals one plastic bottle removed from the ocean.